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The purpose of this paper is to disentangle and elaborate on the constitutive elements of the concept of path dependence (initial conditions and lock‐in) for a concerted and in‐depth application to the study of organizational change.

The approach takes the form of a combination of a longitudinal and a comparative case‐study, based on secondary literature.

External initial conditions acted less as “imprinting” forces than is suggested in the literature on the genesis of the Toyota production system (TPS); a firm‐specific philosophy in combination with a critical sequence of events mainly shaped and locked‐in TPS.

The empirical sources are limited to publications in English, so relevant factors explaining the path taken may not all have been included. The importance of a salient meta‐routine might be firm‐specific.

The study contributes to understanding the factors underlying corporate performance by a critical re‐examination of a much heralded production system (TPS).

The paper highlights the use of the concept of meta‐routines to connect the core elements of path dependence, that is, sensitivity to initial conditions and lock‐in mechanisms.

After the end of World War II, Switzerland became a key hub for international commodity traders, even though most of the commodities they were dealing in were sourced from outside of Switzerland and were not meant for Swiss producers, refiners or consumers. The main aim of this chapter is to analyze why Switzerland became the centre for international commodity trading in the Western world. The chapter will especially focus on the period from the 1950s to the end of the 1980s. Given that commodity trading companies throughout history have been notoriously closed to external scrutiny, the chapter by need is mainly based on publicly available material. The chapter utilizes the concept of collective entrepreneurship as an analytical framework to situate the development.

The author addresses the world of Instagram influencers but offers a very different perspective by focusing on the gendering of claims to authenticity on social media. The author observes how high-profile male and female Czech influencers are required to navigate an authenticity bind (Duffy & Hund, 2019) through two key strategies: the opinion-leader strategy and the community-building strategy. Men rely predominantly on the opinion-leader strategy while women position themselves as community builders. By focusing on the communicative strategies of the influencers, the author offers an analysis of authenticity as performative process, rather than a static concept, that gets negotiated in everyday interactions between influencers and their followers.

This chapter introduces the fundamentals of portfolio and financial consumer protection from frauds in the cryptoasset space. Cryptoassets pose new risks to portfolios and financial consumers: idiosyncratic risks stemming from their unique features and systematic risks arising from transitioning from centralized to decentralized finance. Market experience indicates that these risks threaten every portfolio and financial consumer holding cryptoassets. In the consumer protection framework, cryptoasset risks are higher than traditional asset risks. Cryptoassets fall outside the regulatory domain in many jurisdictions. Moreover, their decentralized nature, technological attributes, and the momentum of financial technology cause asymmetric technology, disarming system-based portfolio and consumer protection mechanisms against frauds and abuses. Hence, the idiosyncratic and systematic risks of cryptoassets highlight the importance of developing more vigilant self-protection mechanisms.

This study aims to empirically test how sponsored video customization (i.e. the degree to which a sponsored video is customized for a sponsoring brand) affects video shares differently depending on influencer characteristics (i.e. mega influencer and expert influencer) and brand characteristics (i.e. brand establishment and product involvement).

This study uses a unique real-world data set that combines coded variables (e.g. customization) and objective video performance (e.g. sharing) of 365 sponsored videos to test the hypotheses. A negative binomial model is used to analyze the data set.

This study finds that the effect of video customization on video shares varies across contexts. Video customization positively affects shares if they are made for well-established brands and high-involvement products but negatively influences shares if they are produced by mega and expert influencers.

This study extends the influencer marketing literature by focusing on a new media modality – sponsored video. Drawing on the multiple inference model and the persuasion knowledge theory, this study teases out different conditions under which video customization is more or less likely to foster audience engagement, which both influencers and brands care about. The chosen research setting may limit the generalizability of the findings of this study.

The findings suggest that mega and expert influencers need to consider if their endorsement would backfire on a highly customized video. Brands that aim to engage customers with highly-customized videos should gauge their decision by taking into consideration their years of establishment and product involvement. For video-sharing platforms, especially those that are planning to expand their businesses to include “matching-making services” for brands and influencers, the findings provide theory-based guidance on optimizing such matches.

This paper fulfills an urgent research need to study how brands and influencers should produce sponsored videos to achieve optimal outcomes.